1970s

1984

2019

People sitting on HÅG chairs at desk
Studio Håg sitting ideas
Peter Opsvik, designer of HÅG
Woman sitting in a HÅG chair
two people sitting at desk
woman sitting in a HÅG chair at a desk
woman leaning in a HÅG chair
two people chatting in HÅG chairs
People sitting on HÅG chairs at desk

HÅG Creed

Scandinavia's best ever selling task chair revised.

Sitting
revolutionized

Back in the 1970s, HÅG invited a select group of Scandinavian designers to form a creative melting pot of ideas, known as Studio HÅG.

It kick-started an era of radical design exploration that gained international attention.

In close collaboration with doctors and physiotherapists, they relentlessly pursued seating that was more aligned with the human body.

One of those designers was the now legendary Peter Opsvik.

Peter Opsvik had asked himself this fundamental question:

When sitting, can freedom of movement and change of position be as important as support?

Even the most comfortable sitting position becomes uncomfortable after a while. Our muscles are built for productive use and aren’t suited to static strain.

We can walk for hours but get tired after a few minutes if we have to stand still.

The chair
for everyone

When the HÅG Credo/H04 was launched in 1984, it was a revolution for working people and became known as the chair for everyone.

Up until then, it was primarily just the people holding a specific position who were privileged enough to have a chair that tilted. Even so, those chairs only tilted backwards.

With the HÅG Credo/H04, everyone could have a chair that in addition to tilting backwards, provided freedom of movement to tilt forwards too.

The HÅG Creed continues the legacy in 2019

Combining the best of the highly successful HÅG Credo/H04 and HÅG H05, it embraces the classic clean design, superior comfort and user-friendliness people have come to expect from HÅG.

The advanced HÅG in Balance® centre-tilt mechanism enables balanced movement. When you're in balance, moving becomes effortless.

The chair instinctively follows every shift of position you make, no matter how slight.

In doing so, it encourages the continuous movement of your legs while you work, leading to you having more energy and focus, besides better health.