The best part about being a photographer is that I get to be in the middle of the action and document what is going on. You could say this job is like a VIP pass to all kinds of cool places – from standing just below the stage, shooting a Springsteen concert, to flying in a helicopter over a raging forest fire.
I’ve been working as a photographer since the early 2000s, and I have to admit this is my dream job. It is exciting, interesting and fast-paced, which suits my personality well.
I started out as a press photographer, mainly shooting for photo agencies and newspapers. But over the years I have developed my repertoire, and today I do more PR and lifestyle photography, as well as assignments for various companies. I’ve done quite a bit of food photography in different contexts, which is something I really enjoy. It is actually harder than you might think, and it requires that you work closely with the chef and kitchen staff.
I’m happy to be able work in diverse settings and be assigned jobs all over Sweden, as well as in other countries. One of my current assignments involves marketing Sweden to foreign tourists on behalf of Visit Sweden. That means photographing everything from big cities to hidden gems along the Swedish west coast.