HÅG Tion - The Designer's Stories

"What does HÅG Tion mean to you?"

Armed with this simple question, a small budget, and complete creative control, we set each design practice the challenge of creating a short film to express themselves.

Anderssen & Voll

"It is a far step from what a normal day at work looks like at Anderssen & Voll"

It has become quite normal to use film as an accompanying communication along with images and text when presenting new products. This time we wanted to break free from the somewhat generic use of film and let the photographer have free reign over the outcome. It was a lot of fun and it is a far step from what a normal day at work looks like at Anderssen & Voll.

We were certainly not going to over-explain things. Our notion of the HÅG Tion chair is that this is a no-nonsense chair. Everyone knows what this chair can do. So we wanted to show the beauty of the...

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Anderssen & Voll's HÅG Tion designer's choice

  • HÅG Tion 2140

  • HÅG Tion 2140

BIG-GAME

"The film crew was great to work with and made it easy for us"

The part that got us most involved in the HÅG Tion project was the beginning of the design phase, when the key design features of the chair were defined. We wanted to do a small movie that would explain in a playful way what those key features are.  Doing so with low-tech special effects that we realized ourselves during one single day of shooting in our studio in Switzerland. It was a real pleasure to get creative with video. The film crew was great to work with and made it easy for us. We have a limited experience in that field, since most of the time when there is a film about...

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BIG-GAME's HÅG Tion designer's choice

  • HÅG Tion 2100

  • HÅG Tion 2160

  • HÅG Tion 2140

Hunting & Narud

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"We had so much fun with this!"

When you see an office chair you might not think about how the process has been and how it’s been created. We wanted to make a lighthearted and personal film that told some of these stories our way. We had so much fun with this! We wanted to make an animation and to do that we had to learn it from scratch. It was challenging, but rewarding to learn something new and to tell stories in a completely new way for us.

We have learned a lot from our collaboration with the other design studios. It was eye-opening to see that you could put three design studios together...

Hunting & Narud's HÅG Tion designer's choice

  • HÅG Tion 2100

  • HÅG Tion 2140

Stockholm Design Week 2022

CONNECT with HÅG Tion

Explore the material library behind the new HÅG Tion chair at our interactive exhibition filled with colour, shapes and materials, in a completely screen less environment.

6 September 2022
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