HÅG Tion - The Designer's Stories

"The film crew was great to work with and made it easy for us"

The part that got us most involved in the HÅG Tion project was the beginning of the design phase, when the key design features of the chair were defined. We wanted to do a small movie that would explain in a playful way what those key features are.  Doing so with low-tech special effects that we realized ourselves during one single day of shooting in our studio in Switzerland. It was a real pleasure to get creative with video. The film crew was great to work with and made it easy for us. We have a limited experience in that field, since most of the time when there is a film about a product we designed, the shooting is done in a documentary style.

It’s extremely rare for us to work in collaboration with other design studios to create a product. Our studio is already composed of three founders, so there’s already quite a bit of discussion going on when we design something… To be honest, at the beginning we were a bit scared if we were going to be able to achieve anything when so many designers are involved. But thanks to the Flokk team and their organisation, everything actually ended up working out rather smoothly, the process was enjoyable, and we’re really proud of the result!

We feel extremely lucky because we get to design objects for a living, which is our favorite thing to do in the world.  Also, since we work with many different industries, from tableware to furniture, timepieces to aircraft equipment, consumer electronics to sportswear, it never gets boring. We work with friends and we don’t have a boss, which means we get to choose our assignments. And so we focus on the best part: working with innovative companies to create products we feel really need to exist.